Adam Crozier, CEO of UK broadcaster ITV, has suggested making viewers pay for extra content, such as alternative endings. At one point he talked about charging Brit TV viewers to watch hugely popular soap Coronation Street first online, but rowed back from that. Crozier was speaking at the Royal Television Society international conference in London this afternoon. Everything on ITV.com is free at present. Crozier said his top priority is to invest in ITV.com, which he said had been woefully underfunded. The ITV boss reiterated that 50% of revenue must come from pay-TV, online and selling formats overseas, compared with 26% today. He’s not interested in making shows available on content aggregators such as Hulu though. TV commissions will be influenced by how they translate online, he said. “The first thing we need to turn is turn ITV.com into a really robust site,” said Crozier, who joined ITV as CEO in April. Increasing the amount of programming produced in-house by production arm ITV Studios is another priority. In-house only accounts for 47% of programme commissions, he said – and drops to 16% if you strip long-running soaps Coronation Street and Emmerdale out. ITV is looking to acquire independent production companies to beef up ITV Studios. “We need to focus on more long-running renewable series,” he said. “Owning more rights is key to our future.” Crozier said that ITV’s historic problems haven’t stemmed from not knowing what to do but “a failure to execute”.
ITV To Start Charging For Internet Extras
What's Hot on Deadline
Red Nose Day Actually: 'Love Actually' Short-Film Sequel With Hugh Grant, Keira Knightley, Bill Nighy & More
Latest TV News
- ‘The Simpsons’: Donald Trump Gets A Thank-You From Richard Nixon’s Ghost
- Viacom’s Great Program Migration: Guide To Which Show Moved Where
- MSNBC President Phil Griffin Signs New Deal; Whither Goest Lawrence O’Donnell?
- ‘The 100’ Ups Tasya Teles To Regular; ‘Supergirl’s Floriana Lima To Return As Recurring
- ‘Twin Peaks’ Premiere Gets Modest Live+3 Bump; Strong Streaming Lift
- ‘House Of Cards’ Season 5 Review: Kevin Spacey & Robin Wright Swagger Back