Adam Crozier, CEO of UK broadcaster ITV, has suggested making viewers pay for extra content, such as alternative endings. At one point he talked about charging Brit TV viewers to watch hugely popular soap Coronation Street first online, but rowed back from that. Crozier was speaking at the Royal Television Society international conference in London this afternoon. Everything on ITV.com is free at present. Crozier said his top priority is to invest in ITV.com, which he said had been woefully underfunded. The ITV boss reiterated that 50% of revenue must come from pay-TV, online and selling formats overseas, compared with 26% today. He’s not interested in making shows available on content aggregators such as Hulu though. TV commissions will be influenced by how they translate online, he said. “The first thing we need to turn is turn ITV.com into a really robust site,” said Crozier, who joined ITV as CEO in April. Increasing the amount of programming produced in-house by production arm ITV Studios is another priority. In-house only accounts for 47% of programme commissions, he said – and drops to 16% if you strip long-running soaps Coronation Street and Emmerdale out. ITV is looking to acquire independent production companies to beef up ITV Studios. “We need to focus on more long-running renewable series,” he said. “Owning more rights is key to our future.” Crozier said that ITV’s historic problems haven’t stemmed from not knowing what to do but “a failure to execute”.
ITV To Start Charging For Internet Extras
What's Hot on Deadline
Trevor Noah On Trump Ignoring First 100 Days: If Voters Chose The Number They Preferred "You Wouldn’t Be In The White House”
'Bates Motel' Shuts Its Doors With Bloody Series Finale; Will Other Hitchcock Pics Find Their Way To TV?
'Guardians Of The Galaxy Vol. 2' Review: Chris Pratt Leads Best Marvel Cast Ever To Save The Universe (And This Sequel)
'Kingsman: The Golden Circle' Trailer: Julianne Moore, Channing Tatum & Jeff Bridges Join The Action For Round 2
Latest TV News
- NBA Awards Tipping Off In June On TNT
- Jason Jones & Samantha Bee’s ‘The Detour’ Renewed For Season 3 By TBS
- Apple Music Delays Release Of ‘Carpool Karaoke: The Series’
- ‘Descendants 2’ Set For Simultaneous July Premiere On Five Disney|ABC Television Group Networks
- Netflix Scales Chinese Entry Wall By Striking Licensing Deal With iQiyi
- ‘Rainbow Rangers’: Nickelodeon Acquires CGI-Animated Preschool Series From Genius Brands Int’l