EXCUSIVE: Denis Leary and Jim Serpico’s Apostle is branching out into management. The duo’s New York-based film and TV production company is launching Apostle Management, whose main focus will be shaping up the careers of stand-up comedians who aspire to perform, write and direct their own material. “In this digital era, we will lend both our creative and production experience to help our clients achieve their potential,” Serpico said, adding that he and Leary are looking to tap into the “many resources and talented people” of New York City. To do that, Apostle has brought in veteran New York-based comedy representative Conan Smith. “I just like the idea of having a guy named Conan in my office,” Leary quipped. “We actually had hired Conan O’Brien but then TBS made him a slightly better offer so – mark my words – one day when you hear the name Conan you will think of Conan Smith.”
Smith spent 15 years with William Morris and was involved in the creation of the agency’s comedy department in New York, which he ultimately ended up heading. The department’s clients have included Ray Romano, Jon Stewart, Kevin James, Robert Klein, Colin Quinn and Tom Papa. Smith also spent two years at Endeavor before segueing into producing in 2007. Leary and Serpico launched Apostle in 1994. The company, which just inked a two-year overall deal with Fox TV Studios for cable series and a deal with CBS TV Studios for broadcast and Showtime projects, most recently produced with Sony TV the FX drama series Rescue Me co-created by and starring Leary. The show’s final seventh season is slated to air next summer.