As part of Warner Bros. Entertainment’s efforts to better integrate the DC Comics business, DC Entertainment will relocate its multi-media and digital content production operations to Warner Bros.’ lot in Burbank, California. That includes all businesses related to the development and production of feature films, television, digital media, video games and consumer products as well as the company’s administrative offices. Only DCE’s publishing operations will remain in New York. The move is scheduled to be completed by the end of 2011 and will involve layoffs as well as personnel relocations. “This strategic business realignment allows us to fully integrate and expand the DC brand in feature films as well as across multiple distribution platforms of Warner Bros. and Time Warner,” said Jeff Robinov, President, Warner Bros. Pictures Group, “We are creating a seamless, cohesive unit.”
Speaking at an investor relations conference last week, Warner Bros. chairman and CEO Barry Meyer touted maximizing DC’s potential as a priority for Warner Bros. and said that a DC slate of new projects will be announced by the end of the year.