That’s according to investment bank Nomura, which has compared the average $780 yearly cost of being a Sky customer to what people spend on other things. The average British family also spends as much on Sky as it does on smokes and booze. No wonder that everything the Murdochs say or do is of such interest. I wonder if Sky customers think of their monthly pay-TV subscription as just another vice.
British Families Spend Twice As Much On Sky As They Do On Newspapers And Books
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