This morning’s Times of London reports that the film agency has hired political lobbyists Portland, the PR firm founded by a former adviser to Tony Blair. Culture secretary Jeremy Hunt has written to John Woodward, CEO of the Film Council, demanding he explain why has taken on Portland, whose other clients include McDonalds and the Russian government. Ed Vaizey, the culture secretary, wrote to the UKFC last week accusing the quango of “overzealously briefing in order to protect their interests”. This was before news that UKFC has hired an external PR firm came out. Treasury regulations prohibit quangos from using public money to employ PR firms to lobby government. UK Film Council says that it’s not using public money to fight against closure. Rather, its two-man press team have been overwhelmed by thousands of media enquiries. Portland is solely there to help the internal PR team cope with the tsunami of emails and phone calls.
The Times points the finger at Portland for procuring letters of support for the UKFC from Clint Eastwood and DreamWorks. UK Film Council head of communications Oliver Rawlins told trade mag PR Week that nobody from his team liaised with Eastwood or DreamWorks to invite to make their comments, despite handling a comms strategy relying on third-party advocacy. “We’ve ensured that the message has been simple, clear and consistent: this is a terrible decision that disregards the commercial benefits of the UK Film Council, the significant revenues it has generated over the years and the risks to the UK film industry and the wider economy of pulling the rug out now,” Rawlins told PR Week.