Thursday, August 26, 2010, New York – BBC Worldwide America today appointed Perry Simon General Manager, Channels, BBC Worldwide America, overseeing BBC America, BBC America HD, Video on Demand, BBCAmerica.com, and future content distribution platforms for the company’s U.S. operations.  Simon takes up his post in New York starting Tuesday, September 7, 2010, reporting directly to Herb Scannell, President, BBC Worldwide America. Simon’s role will include driving programming, marketing and operations for BBC America, now in 67 million homes, as well as commissioning original programming for the channel collaborating with BBC public service, BBC Worldwide Prods. and the creative communities in the U.S. and UK.

“Perry is a creative force with a proven track record of successfully developing, producing, scheduling and marketing television and has most recently been active in emerging digital platforms,” Scannell said.

Simon spent much of his career in senior executive positions at NBC, Viacom and his own Paramount-based production company, Shore View Entertainment. During his 13 years (1980-1993) at NBC, he rose to EVP of Prime-time Programs overseeing all aspects of NBC’s prime-time schedule.  He was instrumental in developing and supervising some of the network’s most notable series, including The Cosby Show, Cheers, The Golden Girls, Law and Order, L.A. Law, Miami Vice, Mad About You, Frasier and Seinfeld.

Subsequently, he spent ten years as President of Viacom Prods., overseeing such successful shows as the Golden Globe nominated Ed (NBC), the long-running Sabrina the Teenage Witch (ABC/WB), and Levinson/Fontana’s prison series, Oz (HBO), as well as producing over 30 Movies for Television, including the 2002 Showtime movie, Bang, Bang, You’re Dead, which earned both the Peabody Award and the Emmy for Best Family Movie. At Simon’s production company, Shore View Entertainment, he was Executive Producer on USA Network’s science-fiction series,The 4400.

Most recently, Simon served as Chief Content Officer at advanced television service provider Sezmi Corp, overseeing the company’s content licensing, programming and advertising activities since its inception in 2006. Simon also served as Special Advisor to You Tube, Inc. helping the company develop and execute studio and network partnership strategies from YouTube’s start-up stage through to their acquisition by Google.  In the gaming sector, Simon worked with Electronic Arts to adapt several of their gaming franchises for television.