Burbank, CA, July 29, 2010 – Lynne Frank has been named Executive Vice President, International Marketing, at Warner Bros Pictures, it was announced today by Sue Kroll, Warner Bros Pictures’ President, Worldwide Marketing. In the newly created position, Frank will work with Kroll and the international marketing executives to create, innovate and implement the Division’s day-to-day strategy development, and business and campaign planning and execution across all international territories.
Among her duties will be oversight of all international campaigns, planning and budgets, as well as the strategic development and execution of regional and local campaigns. Frank will be involved in local acquisitions for regional release and will be the key international link with other divisions in the company, including home entertainment, television and consumer products. Additionally, Frank will serve as key liaison to the international distribution team. Moving to the Studio from ESPN and, previously, Turner Broadcasting System Europe, Frank is set to relocate from London to Warner Bros. Pictures’ worldwide headquarters in Burbank this October, where she will report directly to Kroll.
“I have known Lynne for many years and am thrilled that she will be taking on this key new role at the Studio,” said Kroll. “When she worked with me at Turner, her expertise in opening new markets and localizing global properties was a tremendous asset, as it will be here at Warner Bros as our business continues to evolve in the rapidly changing international marketplace.”
Most recently, Frank served for the past five years as Managing Director and Senior Vice President, ESPN Europe, Middle East & Africa, a Division of the Walt Disney Company.