SUNDAY AM: It was a great weekend at the box office with the total tally $202M, up an impressive +41.4% from last year. And that doesn’t factor in next week which features the most anticipated movie of the summer, Chris Nolan’s Inception. Year to date, 2010 revenues are running $5.9M, that up 5.06% over last year. But attendance is down 1.42%. Summer 2010’s grosses are even more important internationally than domestic for a lot of motion pictures. So in this extended report I’ve included additional detail on the overseas releases all heavily impacted by World Cup play:
1. North American box office numbers show that Universal Pictures is enjoying something it hasn’t had in a very long time: a big fat hit film. That’s because weeks of great parent-kid family tracking for Despicable Me 3D translated into what even rival studios told me was “amazing” attendance of Friday’s $21.7 million and Saturday’s $21.3M for a $60.1M weekend opening despite having two other 3D family films in the marketplace. Still, Despicable Me found 3,476 theaters, of which 1,551 locations were in 3D, and managed to double Universal’s expectations of opening domestic grosses. Exit polling data showed the film received an “A” Cinemascore and the audience was 55% kids 12 years and under and parents.
You’ve got to credit those wonderful movie trailers and TV ads that communicated the movie’s bold originality. (Who doesn’t want minions trailing them!) Despicable Me is the first 3D CGI film from Universal’s animated/family-film production company partner, Illumination Entertainment, whose founder Chris Meledandri is one of the foremost names in family animation and helped build Fox’s animation division and Blue Sky Studios, where he executive produced the first two Ice Age films and Horton Hears A Who! This will be the start of a big new business for Uni, not to mention a big new franchise. Most amazing is that the budget for the film is only $69 million considering how visually accomplished it is.
Internationally, Despicable Me will roll out over the next few months but kicked off with openings in 4 markets: Russia, Indonesia (No. 1), Malaysia, Singapore (No. 1) and grossed an estimated $5M at 736 dates this weekend. More dates overseas will roll out over the next few months with the pic’s next releases in Thailand, Ukraine and U.A.E. on July 15th. Mexico opens July 30th, Brazil August 6th.
2. It was a $33.4M second weekend for Summit Entertainment’s holdover Eclipse after the Twilight Saga threequel made $11.1 million Friday and another $12.4M Saturday from its record-setting wide release of 4,468 locations. That down -49% from a week ago. New cume after 12 days in theaters is a gigantic $237M in U.S. and Canada, +$2M ahead of New Moon. Everyone knew this was a front-loaded pic but the World Cup-slowed rollout overseas puts Eclipse No. 1 this weekend in all 3 major markets where it opened — France (9.8M Euros or $12.4M USD), South Korea (1.1M admissions), and the UK (13.8MM GBP or $21M USD). The international weekend cume is now $81.1M, and $219M total from 63 markets. That makes the worldwide cume to date for the 2D film: $456 million. Yowza!
3. Robert Rodriguez also is a magician when it comes to filmmaking budgets, especially at his Troublemaker studios in Austin. Still, it’s a shocker that in this day and age of $300M negative cost movies he managed to bring in Twentieth Century Fox’s Predators for just $38M as its producer. That takes enormous pressure off this R-rated scifi actioner riffing off the 1987 original with Adrien Brody substituting for Arnold Schwarzenegger. (I know… I know… because Alex Litvak & Michael Finch reworked the characters created by Jim & John Thomas. It looks to perform on target with $10.4 million Friday and $8.4M Saturday and an on-target $25.3M opening this weekend from 2,661 theaters.
Predators stalked 22 day & date international markets this weekend for $18M from 3,100 screens. UK ($3.5M from 391 locations), Japan ($2.8M from 373 screens), Russia ($2.8M from 700 screens), and Australia ($2.3M from 209 screens) led the opening markets. Nine new markets open next weekend, including France, Italy and Belgium.
4. Starting its 4th week in release, Disney’s Toy Story 3 keeps raking it in. The 3D megahit made $6.6 million Friday and $9M Saturday for a $22M weekend and mighty new cume of $340.2M. Today, Toy Story 3 moves into 16th place among the highest grossing films in domestic box office history. Also today, it becomes the highest grossing animated film in Pixar/Disney’s domestic box office history and Disney’s 2nd highest grossing domestic movie of all time behind only Pirates of the Caribbean: Dead Man’s Chest).
This weekend, its international weekend tally is $39.1M in 39 territories representing 55% of the international market. With its overseas cume of $213.1M, Toy Story 3 now has a whopping global cume of $553.3M.
5. On its 9th day in release, Paramount’s The Last Airbender made $5.2 million Friday and $6.7M Saturday for a $17.1M weekend from 3,233 dates, -57% from a week ago, and a domestic cume of $100.2M.
Overseas, the pic is opening slowly because of the World Cup. Paramount says it debuted with $10M from Russia and 3 smaller markets. It opened with $8M in Russia, coming in first in the market vs the opening of Despicable Me and was 63% higher than the opening last summer of G.I. Joe.
6. Grown Ups (Sony) Week 3 [3,463 Theaters]
Friday $5M, Saturday $6.4M, Weekend $16.4M, Cume $111.3M
This has now become Adam Sandler’s 11th picture to hit $100 million in the last 12 years. “Pretty amazing accomplishment that demonstrates how consistently successful Sandler has been as a box office powerhouse,” a Sony Pictures spokesman said today. (His list of other $100+M performers is: Waterboy 1998, Big Daddy 1999, Mr Deeds 2002, Anger Management 2003, 50 First Dates 2004, Longest Yard 2005, Click 2006, Chuck and Larry 2007, Zohan 2008, Bedtime Stories 2008.) This week Grown Ups showed the best hold of all top films in release with only a -14% drop over last weekend.
7. Knight and Day (Fox) Week 3 [2,628 Theaters]
Friday $2.3M, Saturday $3.2M, Weekend $7.8M, Cume $61.9M
KNIGHT & DAY continues to hold, with only a -25% drop this weekend compared to last. Internationally, where the Tim Cruise-Cameron Diaz starrer was supposed to shine, the movie landing in 5 new markets for a weekend cume of $10.4M from 2,437 screens in 30 markets. That brings the international cume-to-date to $38.5m. Next weekend finds 20 new markets releasing, including Argentina, Australia, Brazil, Holland, Mexico, Spain and Sweden.
8. Karate Kid (Sony) Week 5 [2,458 Theaters]
Friday $1.7M, Saturday $2.2M, Weekend $5.7M, Cume $164.6M
The film crossed $200M worldwide this weekend and has generated $42.1M overseas. The reboot has now grossed $206.7M worldwide, with most territories still to open.
9. The A-Team (Fox) Week 5 [1,236]
Friday $550K, Saturday $720K, Weekend $1.8M, Cume $73.9M
The foreign tally is now $54.5M, or 42.5% of its worldwide cume of $128.5M.
10. Cyrus (Fox Searchlight) Week 4 [200 Theaters]
Friday $365K, Saturday $586K, Weekend $1.3M, Cume $3.5M