SUNDAY AM: Since my weekend box office report puts all its emphasis on the big moneymakers, I want to give smaller movies some love (or hate). Beginning today, I’ll post a separate wrapup for limited releases:
Focus Features released its Julianne Moore/Annette Bening/Mark Ruffalo starring dramedy The Kids Are All Right to the highest per screen average so far this year, $72,127 for 7 theaters (3 in NYC, and 1 location each in LA, SF, Chicago and Toronto), ahead of Ghost Writer and Cyrus. It made $143K ($20,483 per screen average) Friday, and $199K ($28,563 per screen average) Saturday for an estimated opening weekend gross of $504K. Focus said Kids’ +39% increase from Friday to Saturday was driven not only by sell-out prime evening shows, but also by matinees which were also sold out in most markets. The venues were a mix of both smart house and commercial theaters, so these numbers bode well for Kids‘ expansion set for 11 new markets next weekend broadening to 34 engagements.
Music Box Films capitalized on the $100+M big screen success of Stieg Larsson’s worldwide bestselling novel The Girl With the Dragon Tattoo by releasing the 2nd in his crime thriller series, The Girl Who Played With Fire in the U.S. and Canada this weekend. Playing in 110 locations, it made $965K this weekend, finishing in the 11th spot of all movies this weekend, for a per screen average of $8,777. I hear all screenings sold out in LA. Music Box plans to bow The Girl Who Kicked the Hornet’s Nest on October 15th. Sony Pictures is giving Larsson’s trilogy the Hollywood treatment.