It was extremely easy to get a table for brunch in Los Angeles on Saturday. That’s because many were watching the much-hyped United States-England World Cup match. The game, which ended in a 1-1 tie, averaged 13.0 million viewers and 8.4 million households to become the most-watched FIFA World Cup first-round match among households and viewers, and the most-viewed United States men’s national team game since 1994.
Through five matches, ESPN and ABC are averaging 4.9 million viewers, up 108% vs. the first five games of the 2006 World Cup. ESPN’s most-watched game so far was Saturday’s Argentina-Nigeria matchup (3.7 million viewers).
Meanwhile, in Spanish-language TV, Univision’s broadcast of the World Cup’s opening match between Mexico and host South Africa delivered 5.4 million viewers, the network’s most-watched opening day match ever.