So says the latest PricewaterhouseCoopers Global Entertainment and Media Outlook report, due to be published next week. Total entertainment and media spending fell by 6.8% to $461 billion in North America in 2009, the second year of downturn. The US and Canada should claw back some of that lost ground this year with 1.2% growth. Europe, Middle East and Africa outstripped North America last year, spending $476 billion on entertainment and media. And Europe is set to continue pulling ahead of North America. PwC expects 4.6% compound annual growth from Europe between now and 2014, compared to 3.9% in Canada and the US.
North America Will Be Slowest Growing Entertainment Market Over Next 5 Years
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