After acquiring The Martha Stewart Show, Hallmark Channel, which will begin airing the daily talk show on September 13th at 10 AM, has picked up more programming from Martha Stewart Living Omnimedia – new and library shows – to form an original “how-to” block on the cable network in the fall, as well as primetime specials.
Following “The Martha Stewart Show,” Hallmark Channel will air two new series: Between 11:00 a.m. – 12:00 p.m., ET/PT, weekdays, the network will air an hour-long topical talk show, executive-produced by Emmy Award-winning writer and director David Steinberg and hosted by Sirius XM’s “Whatever” hosts Alexis Stewart and Jennifer Koppelman Hutt. The home audience will be engaged through call-in and Skype-ing opportunities throughout the hour.
From 12:00 – 12:30 p.m., ET/PT, weekdays, Hallmark Channel will premiere “Mad Hungry with Lucinda.” Lucinda Scala Quinn is the Executive Food Editor at MSLO, host of the radio show “EatDrink” on Sirius XM and author of popular cookbooks. Lucinda’s goal with the show is to bring family back to the dinner table.
Everyday Food Series
Following Lucinda, from 12:30 to 1:00 p.m., ET/PT, weekdays, Hallmark will air seasons one through four of “Everyday Food,” offering quick, easy and practical cooking solutions.
From 1:00 p.m. to 4:00 p.m., ET/PT, weekdays, Hallmark Channel will put the spotlight on select episodes from Martha Stewart Living Omnimedia’s extensive library of programming including “From Martha’s Kitchen,” “From Martha’s Home” and “From Martha’s Garden,” among others.
There will be encore airings of “The Martha Stewart Show” at 4:00 and 5:00 p.m., ET/PT, weekdays enabling millions of viewers to have access to the program in the afternoon.
Prime-Time Specials with Martha Stewart
Martha is preparing two prime-time specials celebrating Halloween and Christmas. The hour-long programs will focus on the crafts, traditions and history of these two viewer-favorite holidays. Martha is also preparing two prime-time in-depth interview specials featuring extremely fascinating innovators and doers in the fields of entertainment, politics and culture.