The Kudos/Shine-based indie has poached Dominic Treadwell-Collins from the Beeb as head of development. Treadwell-Collins is currently series story producer of long-running soap EastEnders. No surprise there. Lovely Day’s managing director Diederick Santer was the soap’s executive producer. He oversaw EastEnders’ live 25th anniversary episode in February, which achieved 16.4 million viewers.