NEW YORK – June 9, 2010 – Jason Klarman has been promoted to President, Oxygen Media, effective immediately. The announcement was made today by Lauren Zalaznick, President, NBC Universal Women & Lifestyle Entertainment Networks to whom Klarman will continue to report. With this promotion, Klarman will add oversight of Oxygen’s original programming and development teams to his responsibilities. Since January 2008, Klarman had been General Manager of Oxygen Media, its first since NBC Universal’s acquisition in November of 2007.
“Jason has an unparalleled gift for identifying a brand’s essence and driving a business from that vantage point,” said Zalaznick. “His ability to deliver a message that cuts through the clutter along with keen business acumen has driven the incredible double digit growth at Oxygen these past two and a half years.”
In year one, Klarman completed a total network rebrand, changing the entire look, feel and attitude of Oxygen by introducing the “Live Out Loud” tagline. Subsequently, under Klarman’s watch, Oxygen Media has experienced double and triple digit growth across every platform, with the cable network growing 119% among women 18-34 and 85% among women 18-49. And since 2008, one hundred new advertisers have partnered with Oxygen Media, with the network’s total revenue increasing by more than 30 percent.
In December 2009 Klarman oversaw the launch of OxygenLive, a first-ever live two-screen viewer social media experience in which fans discuss, interact and react to a show while it airs — delivering double-digit ratings increases for the “Bad Girls Club” season four. Since his appointment, Oxygen is now available on-air, online, on mobile devices, on dvd and on tour, allowing Oxygen fans a connection to the network wherever she may be.
Responsible for the strategic scheduling and launch strategies for all key programming franchises, the network’s debut of “Dance Your Ass Off” in 2009 became Oxygen’s highest rated freshman series in network history; “Tori & Dean: Home Sweet Hollywood” attracted more than one million adults 18-49 for the first time, and the “Bad Girls Club” became its most watched series ever, surpassing the three million viewer mark just this past season, besting the broadcast networks in its last two episodes in the coveted women 18-34 demographic. Prior to his move to Oxygen, Klarman served as EVP Marketing & Digital at Bravo