It’s Get Out Emmy Vote Time, and the networks and studios are taking their awards campaigns in and around and up in the air above L.A. NBCU’s USA Network is running its biggest Emmy push ever this year, and hoping that the voters like ice cream or the beach (or both). Starting today, the cable network is deploying a Cool Haus truck to give away free ice cream sandwiches named after the network’s series at Los Angeles area locations with a high concentration of Industry types.
USA also has 3 planes flying in a formation over local studios and beaches this week carrying For Your Consideration banners for Burn Notice, White Collar and In Plain Sight. Those are the series which USA has put the most marketing muscle behind this Emmy season. (USA’s biggest success so far came from Monk‘s Tony Shalhoub, winner of 3 best comedy actor Emmys.)
I take issue with the airplane banners, especially since NBCU is at the forefront of Hollywood’s efforts to be environmentally conscious with its Green Is Universal campaign. But free ice cream is fine by me, and I don’t think a TV Academy membership badge is required to get one. (Whereas Universal Media Studios is betting that Emmy voters are regular Bloomingdale shoppers because of its For Your Consideration mannequin displays there. That may cost you.) Below is the list of the ice cream sandwich flavors and the truck’s itinerary:
The Monk – Vanilla Bean
The American Character (series with Tom Brokaw) – Red Velvet
The Psych – Brown Butter Candied Bacon
The In Plain Sight – Chocolate Chipotle
The Burn Notice – Cinnamon
The Royal Pains – Balsamic Fig and Mascarpone
The Criminal Intent – Blood Orange
The White Collar – Mint Chip
11 am – 3:30 pm – E! Entertainment Building/SAG.
4:30 pm -10 pm – Street Feast @ Americana
12 – 2:30 pm – Buena Vista & Alameda (Disney, ABC)
3 – 4:30 pm – Warner Bros.
5:00-7:00 pm – CBS Radford (Art Directors Guild/Costume Designers Guild ight near by)
11:00am – 2:00 pm – Sony/Culver City Studios
2:30 pm-5:30 pm – 26th and Colorado (right near MTV/Nickelodeon/VH1 and close to GSN)
6:30 pm – 8:30 pm – CBS Television City/Writers Guild
12:00 noon – 1:30pm – Fox (near Fox Broadcasting and Fox Cable)
2:00 pm – 4:00 pm – NBC Universal
5:00 pm -9:00 pm – Barnsdall Art Park (Hollywood Blvd. and Vermont near Prospect Studios)