Now MT Carney has someone else to blame when (not if…) those nudgeniks Steven Spielberg and Stacey Snider start complaining about the way Walt Disney Studios is mis-marketing their movies. But Kevin Campbell is well respected and smart about the online world:
BURBANK, Calif. – June 9, 2010 – MT Carney, President of Marketing for The Walt Disney Studios, announced today that Kevin Campbell will join the Studios as Executive Vice President of Marketing. Specifically, Campbell will oversee the marketing of DreamWorks Studios’ titles which will be released under the Touchstone Pictures banner as part of the agreement signed last year. Kevin will join a small group of the Studios’ marketing team who report directly to Carney and will collaborate with DreamWorks’ senior marketing executives.
From 2005-2008, Campbell was the Executive Vice President of Marketing for 20th Century Fox and responsible for the management and long-term strategic vision of the nine key marketing disciplines including national publicity, promotions, synergy, brand management, digital and field marketing. He assumed the role of Senior Vice President of Marketing for Universal from 2002-2005, where he managed the marketing for movies including Meet the Fockers, A Beautiful Mind, Ray and Bruce Almighty.