Vin Di Bona and Bruce Gersh’s recently launched production company FishBowl Worldwide Media has hired Beth Greenwald as senior vp unscripted development, and Jennifer Gwartz as senior vp scripted development. The two will report to executive vp creative affairs Susan Levison. The company, which is being financed by Di Bona, plans to stay independent and to have equal presence in unscripted and scripted series. On the scripted side, FishBowl is not going to deficit finance its shows and is looking into alternative production models, including international co-productions. It recently got its first pilot order from TruTv for the unscripted show Disclosure.

Greenwald comes from E! Entertainment where she served as vp original programming and series. Before that, she worked at New Line TV, RDF USA and MTV Networks. Gwartz most recently collaborated with writer Rob Thomas, including serving as co-executive producer on Thomas’ Cupid and executive producer on his comedy Party Down. She previously co-headed Joel Silver’s TV division at Warner Bros. and headed the drama department at Tri-Star TV.