DISH threatened to drop The Weather Channel last week over complaints that the channel doesn’t provide localized weather reports for satellite viewers. DISH had planned to replace TWC with its own weather-themed channel.
ENGLEWOOD, Colo. and ATLANTA – May 24, 2010 – DISH Network L.L.C. and The Weather Channel today announced that they have reached a multi-year agreement for continued distribution of The Weather Channel on DISH Network’s programming platform. The deal provides for collaboration between both companies in developing state-of-the-art, full-time weather forecasting services designed specifically for satellite customers, including localized weather programming on DISH Network Ch. 213 (in addition to The Weather Channel’s main feed on Ch. 214), interactive TV applications, as well as new Internet and mobile services. Deployment of the new services will begin this summer.
“Through this new partnership with The Weather Channel, DISH Network is giving our subscribers exactly what they’ve asked for and more. Not only are we developing a unique satellite service that provides localized weather 24/7, but also we’ll soon deliver personalized weather reports via the Android mobile platform and the web,” said Dave Shull, senior vice president of Programming for DISH Network.
“DISH Network and their customers are extremely important to us, and maintaining and expanding our partnership is a high priority for our company,” said Mike Kelly, CEO and President of The Weather Channel. Additional terms of the deal were not disclosed.