LOS ANGELES, CA. (May 6, 2010) – Saban Capital Group, Inc. announced today the formation of Saban Brands LLC to acquire, manage and license entertainment properties and consumer brands across media and consumer platforms globally. Saban Capital Group will dedicate over $500 million in capital toward the acquisition of a diverse portfolio of intellectual properties and Brands in various categories, ranging from entertainment to fashion, lifestyle, celebrity and consumer brands.
Saban Capital Group has tapped industry veteran Elie Dekel as President of Saban Brands. Saban Brands will be headquartered in Los Angeles.
“The formation of Saban Brands enables us to utilize our extensive experience to create and grow compelling global properties that reach into every aspect of consumers’ lives through strategic and far-reaching licensing partnerships. As media and consumer options become increasingly fragmented and proliferated, our underlying thesis is that properties that resonate with consumers today will only become more meaningful over time,” said Haim Saban, Chairman and Chief Executive Officer of Saban Capital Group. “We are committing significant investment capital to Saban Brands and have great confidence in Elie and his executive team as they build a leading global intellectual property company.”
Adam Chesnoff, President and Chief Operating Officer of Saban Capital added, “The launch of Saban Brands, with its strategic and operational expertise, becomes an essential component to our aggressive acquisition strategy.”
“Saban Brands represents a new approach to brand management and licensing. Leveraging our unique capabilities, significant resources and transmedia orientation, Saban Brands is poised to become a force of innovation and opportunity,” stated Elie Dekel.
Dekel most recently served as head of Licensing and Merchandising for 20th Century Fox where he managed the worldwide licensing, promotion and consumer products marketing for many of the studio’s highest profile global entertainment brands.