VH1 today announced a record 44 original series in 2010 and a change of focus — moving away from its celebrity reality series and towards young adults’ real life stories. To understand the “core of its core” audience, the network said it did an extensive study focusing on what VH1 calls “Gen Mix” – the young adults who make up the tail-end of Generation X and the very beginning of Gen Y or the Millennials, covering the ages between 25 and 34.

vh1 logo“They told us that they want to connect even more with our characters, our artists and our celebrities – but in a more genuine way.  They still enjoy VH1’s signature sense of fun and irreverence, but they also want more storylines that reflect the issues and challenges they are experiencing in their own lives,” said Tom Calderone, President, VH1.

New VH1 Reality Series

You’re Cut Off!Premieres Monday, June 14 at 9 PM ET/PT

What happens when you take nine spoiled young women and completely cut them off from shopping, mani-pedis and bottle service? This new series answers that when these women are removed from all cash and conveniences, forced to live as normal people do and encouraged to become productive members of society.  In this “spoiled rotten rehab,” the ladies must complete daily chores and learn hard lessons from life coach Laura Baron such as taking responsibility and understanding there is more to life than material wealth. VH1’s “You’re Cut Off” is produced By Fly on the Wall Productions. Executive producers are Allison Grodner, Rich Meehan, Amy Palmer and Rick de Oliveira.

Money HungrySummer 2010

In the spirit of VH1’s successful “Celebrity Fit Club” series, 10 overweight teams of two will put their money where their mouth is on VH1’s new original series “Money Hungry.” Just like millions of Americans, these contestants are struggling to drop unwanted pounds. But with $10,000 of their own money at risk and a $100,000 grand prize up for grabs, this intense weight loss competition may be the incentive they need.

The pair that sheds the most weight will walk away with the $100,000 pot. Created and executive produced by Cris Abrego and Ellen Rakieten. Ben Samek and Rabih Gholam also executive produce for the series.

My Big Friggin Wedding (working title)

“My Big Friggin Wedding” is a new VH1 docu-series that follows the high drama of five couples as they plan and execute the wildest weddings anyone has ever seen. Their budgets may not be the biggest, but their mouths sure are.  And just because they’re in love doesn’t mean they see eye-to-eye on how it should all go down. Whether it’s smoke machines and lasers or a bride that wants to be lowered from the ceiling, remember, “classy” is in the eye of the beholder. The series will be produced by 495 Productions and executive produced by Sally Ann Salsano.

Wedding Wars (working title)

Wedding Wars” is a new competition-elimination series where eager engaged couples vie against one another for a dream wedding.  In every episode these passionate personalities will face wedding-themed challenges.  The series will be produced by 495 Productions and executive produced by Sally Ann Salsano.

Diary of a Hip Hop Girlfriend

This docu-soap series follows four women who share a common bond: they understand the joys and pains of being in love with a big name rapper. Sure, there’s the glamorous lifestyle – full of bling, Bentleys and mansions. But behind closed doors, they struggle against shifting loyalties, baby-mama drama and the huge shadow cast by their larger-than-life partner. This 8-part series charts the women as they navigate their relationships with the men they love while they try to maintain a sense of self in the eye of the hip hop hurricane. Executive produced by Mona Scott of Monamie Entertainment and Toby Barraud and Stefan Springman of NFG-TV.

In development:

Eva Longoria: Beso: Waiting on Fame

One of Eva Longoria Parker’s biggest passions is her Hollywood restaurant BESO. Since it is Hollywood, a lot of celebrities eat there, and a lot of aspiring celebrities work there. Beso is filled with big personalities – and that mix brings a lot of drama. This series is about the real stories of people waiting ON the famous…while waiting to BECOME famous.  Created and executive produced by Cris Abrego and Eva Longoria. Ben Samek and Rabih Gholam also executive produce for the series.

Estranged with Dr. Drew

In each self-contained episode, Dr. Drew Pinsky will tackle one compelling relationship in ruins. With his guidance, the two participants discover that they must finally confront their broken relationship face-to-face in an intense and focused process that takes place over the course of day.  In the end, they must decide if they want to make amends or remain estranged for good.  The pilot will be produced by Picture This Television with executive producers Bryan Scott, Lisa Tucker and Leslie Goodman and Dr. Drew Productions with executive producers Dr. Drew Pinsky and Howard Lapides.