Ron Scalera, EVP and creative director of the CBS Marketing Group, died suddenly today in Los Angeles. He was 49.
“It is a day of profound sadness, shock and loss at CBS,” said Leslie Moonves, President & CEO, CBS Corporation. “We have lost a gifted colleague and a friend whose work graced the air of CBS every day, and whose engaging personality touched our lives. The creativity, energy and passion Ron put into his work will be sorely missed – from his brilliant on-air work and upfront presentations, to new and innovative forms of promotion. The level of admiration and respect he has here is exceeded only by the number of close friends who will remember a wonderful person who did everything at full speed, energizing and inspiring those around him. Our deepest sympathies and prayers go out to his wife Elizabeth and his children, Rachel and Michael, whom we all know so well through the many loving and prideful conversations Ron shared about his family everyday. One of the true good guys has left us far too early and we grieve with all our hearts.”.
Scalera, who joined CBS in 1997 as SVP/Creative Director of Advertising and Promotion, helped make CBS “America’s Most Watched Network” with the creation of branding and launch campaigns for many successful series, including the CSI franchise, NCIS, The Big Bang Theory, The Good Wife, and, most recently, Undercover Boss. He was promoted to his current position in the CBS Marketing Group in 2004. As a key member of the CBS Marketing Group, Scalera was involved with sales promotion, affiliate promotion, network creative services and all special events, including affiliate meetings and upfront presentations. Scalera also oversaw Eyelab, a digital promotion unit that produces and distributes short form videos to the CBS Audience Network, ultimately reaching hundreds of consumer web sites.