Steven Spielberg now has two agencies working for him. In the high stakes game of representation of giants, WME on Friday signed to represent the television part of Spielberg’s business. He remains at CAA for feature representation. WME announced the signing internally late Friday. Spielberg, who began his career as a TV director, has always kept a hand in that business through DreamWorks and Amblin shingles. That includes The Pacific, the 10-part HBO miniseries that begins airing tomorrow which Spielberg exec produced with Playtone’s Tom Hanks and Gary Goetzman, The United States of Tara, ER, Rebuilding Ground Zero, Taken, Band of Brothers, and Into the West.
It’s a nice get for WME in the one-upsmanship that is part of the major agencies these days. But Spielberg has had split TV representation before. CAA repped DreamWorks Television for two years, and UTA handled it before that. Why Spielberg made the move from CAA to WME is clear since CAA’s TV department has fallen short of what it used to be. What better way to incentivize two agencies by giving television to CAA’s major rival?