The 2010 Tribeca Film Festival will close with an April 30 gala premiere of Freakonomics, the documentary adaptation of the ridiculously bestselling book by economist Steven Levitt and his co-author, Stephen J. Dubner. Big documakers filmed chapters of the book, including Alex Gibney, Morgan Spurlock, Rachel Grady and Heidi Ewing, Eugene Jarecki and Seth Gordon.
The Festival also added gala premieres of the Gary Winick-directed romancer Letters to Juliet, which stars Amanda Seyfried and Vanessa Redgrave, and another for My Own Love Song, the new film by La Vie En Rose director Olivier Dahan that stars Renee Zellweger and Forest Whitaker. That adds splash to already announced galas that start with Shrek Forever After and include sports gala opening of Ice Cube’s Outta L.A., the premiere of the restored version of David Lean’s 1965 film classic Doctor Zhivago. And then there is the hot button premiere of the Alex Gibney-directed documentary on New York State governor Eliot Spitzer’s downfall in a hooker scandal. How difficult must it be for Tribeca to compete with Cannes for sexy Hollywood titles to liven up the fest? Cannes so far booked Robin Hood to open the fest, and is also expected to show Oliver Stone’s Wall Street 2: Money Never Sleeps, with Fox actually using the excuse of a potential Cannes ticket to explain why the film abandoned its April release date for a fall berth. Wall Street 2’s New York-centric subject matter would have made it the perfect launch film for Tribeca for its April 21 opening, especially considering that Fox could have opened that fest and kept its April 23 release date. But Cannes gives films the global media platform that studios covet more and more. The timing of Cannes–May 12-23–makes it a perfect way for studios to kick off big summer event films.