NBC has picked up daytime drama “Days of our Lives” for its 45th season, keeping the long-running show on the network through the 2010-11 television season. Despite the cancellation of other soaps, especially on CBS, the network said Days has shown year-to-year increases in key female demographics. It first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. It’s currently tied for #2 for the season among all daytime dramas in women 18-49 and women 18-34. Through 25 weeks of the 2009-10 season, Days is averaging 3.3 million viewers, its highest average at this point in the season in three years and a 10% increase over its audience of one year ago, according to Nielsen Media Research. Days of our Lives is produced by Corday Productions in association with Sony Pictures Television.
NBC Renews 'Days Of Our Lives' Thru 2011
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