emmyUNIVERSAL CITY, Calif. – March 15, 2010 – NBC and the Academy of Television Arts & Sciences announced today that Primetime Emmy® Award-winning executive producer/director Don Mischer (“We Are One: The Obama Inaugural Celebration at the Lincoln Memorial”) will produce the network’s exclusive broadcast of this year’s “62nd Primetime Emmy® Awards” airing live coast-to-coast for the first time in over 30 years on Sunday, August 29 (5-8 p.m. PT, 8-11 p.m. ET).

Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios, and John Shaffner, Chairman and CEO, the Academy of Television Arts & Sciences, made the joint announcement.
“Don produced a Primetime Emmy telecast last year that hit it out of the park,” said Shaffner. “We know he can creatively build on that accomplishment.”

This year marks Mischer’s 10th time as executive producer of the Primetime Emmy broadcast. The 62nd Primetime Emmy® Awards will be produced by Don Mischer Productions. Nominations for the awards will be announced Thursday, July 8 at 5:40 a.m. (PT) from the Leonard H. Goldenson Theatre at the headquarters for the Academy of Television Arts & Sciences in North Hollywood, Calif.