SATURDAY PM UPDATE: Guess my sarcasm is lost on some readers…

FRIDAY PM: Film producers will do anything to publicize their pics. So David Permut passes Ronald regularly at the corner of San Vicente and Wilshire in Brentwood. Today Permut gave him $100 and this poster to hold up. “It’s been very good for us and for him,” Permut tells me. “So I started thinking: why don’t the movie studios go to all the homeless people and pay them to hold up one-sheets?”

permut marketing

The Business
5 years
Curious, would everyone who wrote "revolting!" in the comments feel bad if the guy died from starvation?...
Blair
5 years
I work for a mission in Canada, and I consider myself aware of homeless issues and the...
Bill Bayles
5 years
to all the self righteous commenters who think the man shouldn't have been given the $100, what...