From Deadline|London editor Tim Adler: This is the first time that a UK broadcaster has ever gone into a joint venture with a Chinese counterpart, developing formats first for the Chinese market and then exporting them back to Britain and the world. Because Beijing’s state control of the media has prevented China from fully joining the global TV market. Now ITV Studios, the production arm of the British broadcaster, is developing unscripted entertainment shows with Chinese broadcaster Hunan Television. Hunan TV and ITV Studios will work together to create and co-own these unscripted formats this year. James Ross, ITV Studios’ Hong-Kong-based Global Entertainment regional director, told Deadline|London: “The key thing about this project is that we’re jointly developing new and unique show formats for broadcast first on Hunan Satellite TV, which we will then distribute globally.” ITV wouldn’t say how much it or Hunan TV is investing in the joint venture. All it would say that both sides are dedicating “considerable resources.” Nor would it give any idea of what formats the two broadcasters are developing. These have yet to be decided. But, once aired, they will reach an audience of more than 58 million viewers domestically. ITV Studios already has an office in Hong Kong as well as in America, Australian, Brazil, Germany, Spain and Sweden. U.S. reality shows created by ITV include Hell’s Kitchen and I’m A Celebrity… Get Me Out of Here!