FOR IMMEDIATE RELEASE – December 17, 2009
Deadline.com’s Deadline/Hollywood by Nikki Finke now has a larger readership than Variety and The Hollywood Reporter combined.
November 2009 comScore ratings data released Wednesday show Deadline.com exceeded 1,111,000 unique visitors. That surpassed the combined number of total unique visitors on both Variety.com (515,000) and HollywoodReporter.com (336,000) and their print editions. This has been accomplished in just under four years by Nikki Finke, General Manager and Founder and Editor-in-Chief of Deadline.com.
“I want to be the first to congratulate Nikki on this incredible achievement,” said Jay Penske, CEO and Founder of Deadline.com’s parent company Mail.com Media Corporation (MMC). “She is not only challenging the two existing Hollywood trade papers, she is actually beating them and their combined readership. November’s comScore numbers finally prove it. Nikki continues to embody MMC’s mission online — to provide original and conversational content on the web.”
Nikki Finke commented: “I want to thank all Deadline/Hollywood readers for their past, present, and future support.”
The November 2009 comScore ratings data:
Deadline.com
1,111,000 Unique Visitors
2,397,000 Visits
4,000,000 Page ViewsVariety.com
515,000 Unique Visitors
881,000 Visits
2,000,000 Page ViewsHollywoodReporter.com
336,000 Unique Visitors
429,000 Visits
1,000,000 Page VisitorsMany online content destinations and websites make exaggerated traffic claims without verifiable third-party sources. comScore remains the web’s leading analytics and traffic source. Deadline/Hollywood’s readers driving traffic are also highly engaged. Open rates for Finke’s email news alerts exceed 50%, well beyond the average. Influential Industry leaders and key decision-makers track the site many times a day. Her posts regularly receive more reader comments than all of the entertainment industry news sites combined. Deadline/Hollywood (formerly DeadlineHollywoodDaily.com) has emerged as a “must-read” for influencers and leaders in the business of entertainment and media. Finke has accomplished this single-handedly by shattering the mold of traditional news reporting and creating a new paradigm of delivered with New Media immediacy. Now Deadline.com will enter its next phase: editorial and geographic expansion.
About Nikki Finke & Deadline/Hollywood
Nikki Finke is a native New Yorker and Wellesley College graduate who has been reporting from Los Angeles since 1986. Her journalism career has included years as an AP foreign correspondent in Moscow and London, Newsweek correspondent in Washington D.C. and Los Angeles, and Los Angeles Times staff writer covering entertainment and features. From 1995 through 2000, she was West Coast Editor and Hollywood columnist first for the New York Observer and then for New York Magazine. She joined LA Weekly as its Deadline Hollywood columnist in 2002 and launched DeadlineHollywoodDaily.com in 2006. Her site was purchased by Mail.com (MMC) on June 23, 2009 (http://www.deadline.com/hollywood/mmc-acquires-deadline-hollywood-daily/). Among her many reporting honors, she was selected Entertainment Journalist Of The Year in a national contest conducted by the Los Angeles Press Club, named one of “100 Leaders You Can Learn From On Twitter” in the journalists category, made New Media’s ‘Top 10 Entertainment Game Changers’ by The Huffington Post, and included among Time Magazine’s ”Time 100” finalists. She has written for The New York Times, The Washington Post, Vanity Fair, and Esquire.
Follow Deadline.com at http://twitter.com/nikkifinke
About Mail.com Media Corporation (MMC)
MMC is a leading digital media company founded by Jay Penske in 2004. The company owns and operates Mail.com, a global multi-media publishing platform. In addition, MMC owns a unique portfolio of lifestyle brands that provide the web’s best original content in categories including entertainment, automotive, breaking news, media, finance, health, beauty, style and sports. Mail.com, HollywoodLife.com, OnCars.com, Deadline.com, Movieline.com, Fan.com, are all part of the MMC digital portfolio.
For more information about MMC, please visit http://corp.mail.com.
For media inquiries, please contact press@corp.mail.com
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Congratulations Nikki, for so successfully riding the new media wave.
Congratulations, Nikke! Well done!
A well earned collection of readers… I visit the daily! Thanks for al the hard work Nikki!
Congrats Nikki! Keep up the good work!
Nikki–
I think it’s only fair you send Matt something nice for the holidays.
You know these numbers are not possible without linking your
items on The Drudge Report.
Absolutely agreed!
Got to give props to Nikki! She fills the void like no other. So glad you are here!
Congrats! just goes to show everyone that people want to read the truth, not what the studios have spinned to Variety and HR.
Kickass.
Does this mean you will quit starting your posts with “TOLDJA”? Of course you told us…why else would so many be reading you???
I totally agree with this. Make you look insecure Ms. Finke. We already know you will tell us first and tell us best.
Your fan.
Congrats to you and Jay!
You should not have sold.
Congratulations, Nikke!
You’re a REPORTER…the other flacks are REPEATERS.
Big difference. That’s why our office checks with
your site in every day for the real scoop on the biz.
Congrats that’s good work
3 places to go for Biz news:
DHD – Nikki Finke
Hollywood Wiretap – the Drudge of the Biz
Tvbythenumbers.com – for those TVophiles
Death to the corrupt old media.
Congratulations. Not only more unique visitors, but those visitors come back more often and look at more pageviews.
Congratulations on a terrific achievement, all your old friends and supporters are proud of you.
Regarding Reporter and Variety: Please, it’s not kind to speak ill of the dead.
Just goes to show that truth is more interesting than spin and propaganda.
Good on ya Nikki.
Congrats. I first discovered the site when I wanted to find out what was going on at Time Warner before they saw fit to tell their own employees. I found out New Line was being shut down from you, not the Company.
Great job!
Thank you, Matt Drudge.
Bwwwwwaaaaaaahahahahahaha….
great – now get a mobile version of your site for our Blackburrrrries and Iphones. We’re Hollywood types, goddamn it.
Great job, Nikki! You’re always posting REAL NEWS without spin or favoritism!
Whatever passes away rises again. I’m glad to be at the birth of the new vanguard. Congrats Nikki. Keep it fair.