Warner Home Video is cutting out its middlemen so it can set terms directly with Redbox and mail order vendors. That way Redbox etc won’t be able to obtain product from 3rd-party distributors. Unlike Universal and Fox who are full-force battling $1 DVD sales’ windows in the courts right now, Warner Bros is embracing a slightly more favorable timetable for Redbox etc. Warner Home Video wants a 28-day window, but Fox’s is 30 days and Uni’s is 45 days. Even so, Redbox is not expected to take this well:
Burbank, Calif., August 13, 2009 – Warner Home Video (WHV) today informed its wholesalers that beginning in October, WHV will engage solely in direct relationships with kiosk and mail-order subscription vendors.
Through a direct relationship, WHV can ensure that its titles are available through a variety of distribution models to serve all types of consumer preferences. WHV will be in discussions with both kiosk and mail-order subscription vendors, offering business options that will allow all parties to grow their respective businesses. The options offered to kiosk vendors will include a 28-day window, while mail-order subscription customers will also have a day-and-date revenue sharing option. Additionally, WHV has revised their wholesaler terms to prohibit the purchase and sale of WHV previously viewed product.