First, the Avatar movie website crashes. Then Fox shows footage to those media who didn’t attend Comic-Con. Now, Friday will be “Avatar Day” when audiences worldwide get their first look at selected scenes in 3-D at select cinemas and IMAX theaters as well as the film’s trailer. Fox also will take the wraps off its special “3-D”/lenticular one-sheet posters for the film, and Ubisoft will unveil the trailer for their videogame James Cameron’s Avatar: The Game, while Mattel will reveal the action figures for the film’s Avatar and alien Na’vi characters. The extended look at Avatar will unspool for two showings only on the evening of August 21. Information on reserving tickets for these very limited showings will be available are at avatarmovie.com. The film opens everywhere December 18th.
Friday Is “Avatar Day”
What's Hot on Deadline
'Black Panther' Goes Wild: 2nd Best Sunday $60M+; 3-Day $201M+; 4-Day To Shred 'Jurassic World' & Possibly 'Last Jedi'
Winter Olympics: Adam Rippon Turns Down NBC Correspondent Position, Net Struggles With Broadcast Gaffes — Update