Isn’t it naive how some Hollywood unions still think Big Media isn’t controlling and coopting New Media deals left and right and believe the Hollywood CEO claims that profits are a long, long way off? Here’s the YouTube announcement from today:
Today we’re excited to announce a new destination for television shows and an improved destination for movies on YouTube, where partners like Crackle [includes Sony], CBS, MGM, Lionsgate, Starz and many others have made thousands of television episodes and hundreds of movies available for you to watch, comment on, favorite and share. This addition is one of many efforts underway to ensure that we’re offering you all the different kinds of video you want to see, from bedroom vlogs and citizen journalism reports to music videos and full-length films and TV shows.
To help you navigate through all this great content, we’re introducing two new tabs to the YouTube masthead: the “Shows” tab allows you to browse shows by genre, network, title and popularity, while the “Subscriptions” tab will grant logged-in users one-click access to fresh content from their favorite creators.
Another change you’ll notice today is the wider roll-out of in-stream ads, which we’ve been testing since October, to support our shows and movies content — not unlike what you might see when viewing this type of content on TV.
While shows and movies are currently limited to users in the U.S., we look forward to expanding to other regions as soon as possible, and we’re pleased to inform you that the “Subscriptions” tab will be available worldwide in the next few weeks.
We hope you enjoy watching shows and movies on YouTube. There’s still work to be done and we look forward to iterating with you, whether that’s rolling out new engagement features, expanding our content offering or improving your viewing experience. And, as with everything we do, we’ll track your usage and feedback to preserve your fundamental YouTube experience while we take these steps to enhance it.
Shiva Rajaraman, Senior Product Marketing Manager, and Sara Pollack, Entertainment Marketing Manager
The YouTube Team