EXCLUSIVE: This news will have reverberations throughout the New York media world. In a phone call just now, Peter Kaplan tells me he has tendered his resignation as Editor-in-Chief of the New York Observer effective June 1st. He says he has no job lined up after 15 years atop the paper. “It’s a lifestyle choice,” he said. “I want to take care of Lisa and the kids.” [Lisa Chase, an editor at Elle magazine, is his life partner.]
The news comes after Gawker posted today about “rumors” that the New York Observer‘s owner Jared Kushner “would like an elegant, face-saving exit from the failing newspaper business, and that he’s had talks with Politico and Huffington Post about buying or merging with the Observer, but neither one has bitten.”
First, some transparency. Kaplan has talked to me repeatedly about wanting NYO to buy my website since I began DHD 3 years ago. The NYO named me Media Mensch Of 2007. I was the NYO’s first and only West Coast Editor and Hollywood columnist from 1995 to 1998 when I left to take a better paying gig. As a result, I’ve been privy to much of Kaplan’s frustration at the newspaper which used to be well read and well respected and nowadays is barely noticed and hardly quoted. None of that has been Kaplan’s fault. It’s Kushner’s.
Of course, Peter’s predecessor as editor-in-chief, Graydon Carter, put the Observer on solid journalism footing with the full engagement and encouragement of then owner Arthur Carter [no relation], a very rich New Yorker who wanted to publish a very smart newspaper for NYC elites. Then Susan Morrison did an editing stint. But Kaplan quickly put his own stamp on the publication by making it more provocative. People may forget that he was editorial director of the absolutely best business magazine ever, Manhattan Inc., about which The New York Times said: “Readers were attracted by articles that took a sometimes titillating look at the powerful people making news in New York’s supercharged business climate. Advertisers liked the magazine’s rich demographics. Subscribers tended to be the same kind of people that the magazine writes about – big income business executives.” That’s what the New York Observer also became under Kaplan.
But Peter was hampered not just by a small circulation but also by a miniscule editorial budget. His staff was paid poorly, and one great byline after another eventually found more lucrative jobs at the best media outlets. To Kaplan’s frustration, the NYO quickly became a feeder of talented journos for The New York Times. To counter that, Kaplan also hired on the cheap seasoned reporters and columnists who for no good reason were between gigs. Their voices added heft and import to the paper’s content.
As the Observer became mediacentric, other media were noticing. I recall one conversation with about-to-be NYT editor Howell Raines where he griped that the Times was “giving up too much ground” to the Observer and vowed to change that. Ironically, the NYO‘s coverage of the Jayson Blair uproar, and Raine’s firing, was stellar. One of the principal reasons was that Kaplan encouraged his staff to be provocative in a way that other papers couldn’t. Peter was the first boss who encouraged me to write any and all criticism about the Hollywood moguls. (“Just write what you know,” he said.)
There was a time in the late 1990s/early 2000s when the Observer under Kaplan looked ready to expand its reach across the country. Then 9/11 happened, and the paper never recovered from the financial crisis that enveloped NYC in the aftermath. Kaplan perservered despite the belt-tightening dictum. But the quality of the staff and articles declined. Arthur Carter eventually decided he liked metalwork sculpting more than owning a money-loser newsosaur.
Peter was in a flopsweat panic as one potential suitor after another, including Conrad Black pre-disgrace, didn’t buy the paper. There was even talk that it would fold over Memorial Weekend 2006 after a deal with the trio who started the Tribeca Film Festival — Robert DeNiro, his producing partner Jane Rosenthal and her venture capitalist husband Craig Hatkoff — fell through.
Then, miraculously, that July, Kushner showed up and took over. A kid with a real estate rich family and a dad in the slammer, Jared was not a natural newspaperman. Naturally, Kaplan was nervous about the new owner. Carter had certainly involved himself in the paper’s editorial product, but Carter’s best quality was that he didn’t give a damn about who his editors and writers pissed off. Kushner — aka Young Prince Callow — wanted to ramp up the real estate coverage, attract a younger readership with pablum about celebutantes (he was dating and is now engaged to Ivanka Trump), and put more emphasis on the website than the paper more.
Kaplan went along with the plan. But the truth is something died inside Peter when those changes were made to dumb down the Observer. He knew great journalism, and he knew his paper wasn’t ever going to deliver it again. [Take, for example, its Hollywood coverage now penned by newbies whose noses are pressed to the glass from 3,000 miles away and whose knowledge comes from watching a season of Entourage. Case in point: today’s article by the paper’s former real estate writer purporting to examine showbiz media. It’s sloppy and stupid and contains quotes out of context, stenography instead of reporting, accusations made without backup, etc.]
Kaplan also realized that he should have spent less time in the newsroom and more time looking for that next bigger and better job. He would have killed to become editor of The New Yorker, the perfect media outlet for him, but he was too proud to campaign hard. He should have become editor of Conde Nast’s Portfolio, and still could because it’s dreadful under Joanne Lipman, but he won’t promote himself to Si Newhouse. So, for now, one of the more interesting newspaper editors will spend more time with his family.




I was interviewed in the New York Observer story that was posted today about the changing landscape of Hollywood reporting and how the two trades are having a difficult time with all the fast-breaking blogging. Kaplan is the editor of that paper. I spoke frankly with the reporter John Koblin and told him that the ad market can no longer support both trades. I said THR should lose its overhead and become a web-only pub with print versions produced only for special issues surrounding the Oscars, Grammy’s, Emmys and other award shows that pull in the bulk of the advertising.
The Observer asked me about the reporting landscape and I spoke about many people, including Variety’s Tim Grey, Brian Lowry and Cynthia Littleton and the Los Angeles Times’ Claudia Eller and Joe Flint, bloggers Nikki Finke and Sharon Waxman. While the reporter took what I said out of context, the fact of the matter remains that Nikki is the one to beat and Waxman’s high record of errors is well known in journalism circles and with sources around town. I know people either love or hate Nikki, but she knows this business and is breaking news, and no one can dispute that. Tim, Claudia, Joe, Brian, Cynthia and others also know this business. There is enough news to go around, but there aren’t enough solid journalists like them — None of the positive things I said was printed.
The business of entertainment is a hard one to cover. Many journalists couldn’t take a day of what Nikki is doing. Most reporters couldn’t take one day at the trades, which is a grueling 24/7 job.
A journalist in this market needs to be passionate about breaking news and posting it quickly. Whomever does that with consistency and accuracy, Hollywood will flock to. Good luck to all my former colleagues.
Anita M. Busch
This is terrible news. Kaplan is a New York institution and I hope the perfect gig lures him back into journalism soon.
Regarding both Nikki’s post; and Ms. Busch’s comment – hear hear. We’re subject now to a “clip job” culture that rips off the elbow grease of the originating reporters and therefore dilutes, devalues, mocks the very purposes of Freedom of the Press. Or don’t you watch “The Daily Show?”
Best of luck to Kaplan. He’s nurtured a lot of glossy careers out there. The paper was never the same after Carter sold it.
I too read the “hit” piece on Hollywood reporting and was aghast at how Nikki was treated as printing any and every rumor or gossip that appears.
What’s wrong with the guy who wrote this article? He did not seem to do any fact checking.
As is so often the case, the article says more about the writer and his narrative, than it actually does about the subjects of the story.
My advice to him – quit writing and get some therapy.
And, to that scant list of those talented few who really do know entertainment business journalism add Anita Busch. Brava, Anita. Elegance, precision and intelligence have always been the tools you utilized in the practice of your trade.
For years and years the Observer was a must read, truly looked forward to each week.
So sad the decline, and its slow death.
Nothing has really replaced it for me…
This is a first class posting. It comports exactly with my thoughts/feelings about NYO. Fantastic in its prime, now badly adrift. I live in SFO and always went out of my way for many years to get the NYO at a newsatand a few days late. Hell, the eight-day week column was better than the entire SF Chronicle in the late 90’s and early 2000’s. NYO now is probably a sinkng ship and in any case not interesting.
Nicki:
This post is so fantastic. I’m an internet exec spending more and more time in Hollywood and I love your coverage. I too will mourn the loss of Peter and the NYO and wonder who and what will fill the vacuum.
DHD is teaching me much. well done.
Aaron
The death of newspapers. It’s sad man. In three years we won’t even have paper.
Horde it while you can. You’ll be able to tell your grandchildren about it.
Kaplan will be missed. He did a spectacular job with NYO, and for such a long time, and against such enormous odds. There is no magazine editor working anywhere who is half as good.
Peter Kaplan is a rock star.