It was just a question of when, not if. Disney will buy 27% of Hulu for less than $35 million to put full ABC episodes on the site — about what NBC and Fox have. (Providence Equity Partners also is an investor.) Disney will get 3 seats on Hulu’s board for Bob Iger, Kevin Mayer and Anne Sweeney. Disney and its ABC unit will provide current and older programming, including Scrubs, Private Practice, and Jimmy Kimmel Live. Hulu will also carry shows from ABC Family and SOAPnet and older feature films from Walt Disney Studios. What I don’t understand is how these supposed Big Media competitors are allowed to form this New Media cartel?
UPDATED: Disney To Buy Into Hulu…
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