International PR firm DDA is expanding its Los Angeles offices with the addition of a publicity division for film, television, home entertainment and corporate clients. It will be led by Dana Archer, VP of corporate publicity. She’s a vet of B/W/R and Weber Shandwick, where she managed the corporate entertainment practice overseeing accounts like Warner Brothers, Overture Films, Paramount Home Entertainment, and Exodus Film Group’s animated feature film Igor. DDA Public Relations and DDA Event Management claim that combined they form the largest independent agency in the entertainment sector.