Ohmygawd, I was just told that DreamWorks Animation’s portion was $9 million spent on that Monsters vs Aliens Super Bowl spot what with the cost of the NBC ad, the 3-D glasses, the technology, etc. What a colossal waste of money: it was a mess.
Throwing $9 Million Down The Drain
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We Called It: 'Me And Earl And The Dying Girl' Sells To Fox Searchlight & Indian Paintbrush For Record $12M - Sundance Update