Veteran interactive marketing and integrated promotions executive Gordon Paddison today announced the launch of his new global marketing firm Stradella Road, which will provide entertainment, and corporate clients a wide range of innovative marketing solutions targeting consumers and communities of influencers worldwide. Stradella Road has signed a multi-year pact with Peter Jackson’s Wingnut Films for digital brand strategy on all Wingnut entertainment products. The relationship was structured by Paddison with Jackson’s manager Ken Kamins. “Gordon’s stewardship of the online social dialogue and new media campaign for The Lord of the Rings trilogy was very impressive and contributed to the movie’s eventual success,” Jackson said in the press statement. “He has the utmost respect for our fans and I’m looking forward to continuing that relationship on our future projects.” As founder and principal, Paddison is a 14-year Industry vet and former head of New Media and Integrated Marketing at New Line Cinema.