UPDATE: SAG Answers AMPTP’s Trade Ad Monday

And people wonder why Variety and The Hollywood Reporter keep covering the SAG-AMPTP contract standstill from only Big Media’s side — because the AMPTP is spending a fortune on print ads in the trades. Here’s yet another one. Notice how its talk of residuals doesn’t mention all the ridiculous reasons Big Media gave for still not paying residuals to the WGA even though it’s been almost a year since the new contract was ratified. (See my previous: AMPTP Responds To WGA Claim That CEOs Reneging On New Media Residuals: “Difficult, Costly, Time-Consuming”)

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