Warner Bros marketing veteran Jim Fredrick has joined Screen Gems as executive vice president of marketing. In his new role, Fredrick will oversee all aspects of Screen Gems marketing, including creative advertising and publicity for the specialty film banner. Fredrick, replacing Marc Weinstock who has transitioned to co-president of worldwide marketing for the studio, will report to Jeff Blake, chairman of Sony Pictures Worldwide Marketing and Distribution. Fredrick had been at Warner Bros., where he served as senior vice president, creative advertising, and before that Castle Rock.