Disney held sneaks of Bolt on Saturday in around 880 theaters at about 73% capacity to generate word of mouth, and Fox used them to run a new 3D trailer for Ice Age 3: Dawn of the Dinosaurs (July 1st). Both had a great reaction… Trailer will also run on the regular engagements of Bolt starting on Friday.
Fox Uses 'Bolt' Sneaks To Push 'Ice Age 3'
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