(Culver City, June 27, 2008) — Sony Pictures Entertainment has promoted Valerie Van Galder and Marc Weinstock to co-presidents of Worldwide Theatrical Marketing, it was announced today by Jeff Blake, chairman of worldwide marketing and distribution for the studio, to whom the two will report.
Van Galder and Weinstock will collectively develop and oversee worldwide marketing campaigns for all films released by Columbia Pictures, Screen Gems and Sony Pictures Animation.
The two have worked together for more than a decade, first joining forces while working at Fox Searchlight. Van Galder originally brought Weinstock to join her at Screen Gems in 2000, when she oversaw marketing and publicity for the genre label. When Van Galder moved from her role as president of TriStar Pictures in January 2006 to take over the reins of the domestic marketing division at Columbia Pictures, Weinstock made a seamless transition to lead motion picture marketing for Screen Gems and has since launched eight #1 films.
Van Galder and Weinstock have been the marketing architects for a total of 28 #1 films.
Blake has reunited the two longtime colleagues to work together in developing and implementing the global marketing blueprint and launch strategy for more than 20 motion pictures a year.
“Val and Marc are recognized as two of the most creative, imaginative and strategic motion picture marketers in the industry today,” said Blake. “They have worked magnificently well together as partners for more than a decade, and they have an incredible and enviable track record of success. By reuniting their talents, we will bring their experience and leadership to our offices overseas where we will deliver their consistent innovation and skill and make sure that our campaigns get the same strong care and treatment abroad. As we place our global marketing structure under one roof, Marc and Val each bring with them the trust and confidence of the studio’s top filmmakers, talent and executives, and we couldn’t be in better hands.”
Over the next several months, the two will begin working together to shape the marketing campaigns for upcoming titles such as Columbia Pictures’ Quantum of Solace, the 22nd James Bond adventure; Angels & Demons, the feature film adaptation of Dan Brown’s bestselling novel; Roland Emmerich’s 2012; The Taking of Pelham 1,2,3; and Nick and Norah’s Infinite Playlist. They are also overseeing the campaigns for Screen Gems’ Lakeview Terrace; Quarantine; Underworld: Rise of the Lycans; and District 9, from producer Peter Jackson, among many other films. The two will also oversee marketing for the upcoming feature films from Sony Pictures Animation including the Smurfs movie, Cloudy with a Chance of Meatballs, and Hotel Transylvania.
Van Galder was promoted to president of domestic marketing in 2006. She previously served as president of TriStar Pictures, and before that served as executive vice president of marketing for Screen Gems and previously senior vice president of marketing and publicity at Fox Searchlight. Weinstock has served as president of marketing for Screen Gems since October 2007 and has headed up marketing for the division since January 2006, when he succeeded Van Galder as executive vice president. Prior to SPE, Weinstock spent three years as director of marketing for Fox Searchlight Pictures.