SUNDAY AM: While No. 1 The Incredible Hulk and No. 3 The Happening had better-than-expected debuts overall, they experienced fall-offs from Friday to Saturday: -15% and -21% respectively. The Green Guy, self-financed by Marvel and distributed by Universal, made $21.7 million Friday and $18.4M Saturday for a $54.5 million weekend (vs $62M for the first Hulk). Though The Incredible Hulk is Marvel’s 2nd best-known character, the reboot is only the 5th biggest pic for a top Marvel character in a non-sequel opening. Exit polling gave The Incredible Hulk a Cinemascore of A- with male making up 60% of the audince and females 40%; 48% under age 25%; 25 yrs and older 52%; an ethnically diverse audience of slightly less than half Caucasian (46%), followed by Hispanic (28%), African American (13%), Asian (7%), and other(6%). But most interesting of all tThe vast majority of the audience (82%) had seen the 2003 movie. M Night Shyamalan’s The Happening from 20th Century Fox started out No. 2 Friday but fell to No. 3 behind DreamWorks Animation / Paramount’s Kung Fu Panda. Yet Shyamalan’s first R-rated horror thriller still managed a substantial $30.5M weekend from 2,986 venues with $13M Friday and $10.2M Saturday. It earned only a Cinemascore of “D”.

For my complete numbers and analysis, see here.