I just saw Brad Garrett of Fox’s Til Death interviewed by Entertainment Tonight‘s newest correspondent: an M&M. A red one. Garrett didn’t even look embarrassed. Needless to say, the candy was more hard-hitting than Mary Hart.
Yet Another Really Bad Marketing Idea…
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Is it even still called “ET?” Perhaps “PT (Publicists’ Tool)” should be the new title.
Does anyone remember the mid-1980’s, when “ET” actually reported news?
Ugh! Get ready for more of this branded “entertainment” bilge. With advertisers freaking out over the expanding use of TiVo and other DVRs by viewers (ergo, people are skipping by commercials) they’re looking for any avenue possible to incorporate their brands into regular shows and movies.
There was a book written several years ago, “Madison & Vine” that arguably has the blueprint for this insidious plan to brand everything in entertainment.
Does anyone remember the mid-1980’s, when “ET” actually reported news?
I’m old enough to remember Dixie Whatley. It used to be a really good show.
I heard the Peanut M&M is going to replace Morley Safer on 60 Minutes.
Why not get Fred Willard’s character from “For Your Consideration” for a regular ET gig? My gut’s still splitting from that all-too-true send-up…
Man, that IS embarrassing. I guess that red M&M will just talk to anybody.
Actually, this kind of stuff is right up Brad’s alley. In the end it may look cheesy, but it’s still not as bad as Til’ Death.
My agency just called me and said I am now being handled by a Junior Mint! A JUNIOR Mint!!!! This is an outrage!!!
Well, we’ve already got a Twinkie in the White House.