It’s even more horrible than first thought. It’s not just the lousiest Nielsen’s in a decade but the lousiest since at least 1974 and maybe ever! (Honestly, my headline last Friday Best To Expect The Worst Oscars Ever… was meant to be tongue-in-cheek, not psychic.) According to this afternoon’s news reports, the Nielsen’s recorded only a pathetic 32 million people who watched the 80th Academy Awards. And the 56 metered markets averaged a 10.7 rating among adults 18-49. According to Broadcasting & Cable, that was the least viewed Oscarcast since Nielsen started tracking the kudos-fest in 1974. (FYI, the Academy Awards drew just 38.9 million viewers on Jon Stewart’s watch in 2006 — smaller than the 39.9 million drawn by 2007’s Ellen DeGeneres. Compare both to the 55 million who tuned in for Billy Crystal back in 1998. Understand, I’m not saying last night’s debacle was Stewart’s fault. Sadly, my phone is ringing off the hook today about who’s really to blame…)
UPDATE: Wow, Worst-Rated Oscars Since Nielsen Started Tracking Them in 1974!
What's Hot on Deadline
'Deadpool' Smacking Christian Grey's February Records With $47.5M+ Friday, Amazing $129M-$136M 4-day
Universal Wins 'The Grownup'; 'Gone Girl' Author Gillian Flynn Short Story Sells In High-Six-Figure Deal