SUNDAY AM: The star power of Russell Crowe and Christian Bale combined with director Jim Mangold helped moviegoers catch Lionsgate’s 3:10 To Yuma train for $4.6 million Friday and $5.5 million Saturday at 2,652 theaters. The well reviewed pic’s $13.7 mil weekend tally met expectations. But that doesn’t put a dent in the pic’s $50 mil budget financed by Relativity Media or the $27 mil P & A bought by Lionsgate. “Yuma’s real problem is that about half of the audience was 50 or older,” an analyst told me today. “That is the kiss of death for an action movie.” Not so with The Weinstein Co / MGM’s reimagined Halloween, which dropped 65% (-73% Friday alone) despite massive awareness. The horror pic clung to No. 2 with $2.9 mil Friday and $4 mil Saturday from 3,475 venues for a weekend tally of $9.3 mil and new cume of $43.3 mil. No. 3 went to Sony’s Judd Apatow low cost, coming of age comedy Superbad which took in $8 mil from 3,069 dates for a good new cume of $103.6 mil starting its 4th week in release. New Line suffered yet another box office disaster as its Shoot ‘Em Up underperformed, opening in 4th place Friday and dropping to 6th place by weekend’s end with just $5.7 mil from 2,108 plays. What a shame for star Clive Owen.
Overall, weekend box office was up over the same weekend last year even though movie theaters were somewhat empty. No. 4 was Universal’s The Bourne Ultimatum which finished $5.4 mil from 3,010 dates with a new cume starting six weeks out of a hefty $210 mil. In 5th place, the Rogue/ Focus spoof Balls Of Fury eked out $6.1 mil from 3,081 venues. The holdover dropped 47% for a new cume of $24.6 mil. New Line’s Rush Hour 3 held on to the 7th spot, making $5.1 mil this weekend from 2,690 venues for a new cume of $128.9 mil. Universal’s Rowan Atkinson laugher Mr. Bean’s Holiday ended #8 by squeezing out $3.3 mil from 1,778 theaters for a new cume of $25 mil.The Weinstein Co’s The Nanny Diaries continues to lag, placing 9th with just $3.2 mil from 2,444 dates and a horrible new cume of $20.8 mil starting its 3rd week in release. And 20th Century Fox’s holdover Death Sentence dropped out of the Top 10 altogether in favor of 8 weeks in release Hairpray from New Line: it did $1.7 mil from 1,393 theaters for a new cume of $114.6 mil. Among newcomers, Screen Gems’ The Brothers Solomon was DOA with just $525K from 700 dates, while MGM’s Richard Gere starrer The Hunting Party did $41K in four plays with the weekend’s best per screen average.