Halloween is arriving awfully early this year, but moviegoers have flocked to this franchise ever since 1978 when Michael Myers first began causing havoc. (I doubt they’ll care that this weekend is the wrong holiday.) My box office gurus expect the R-rated Halloween 9, directed by the aptly named Rob Zombie, to treat more than trick the box office over Labor Day weekend with $20+ million from 3,472 theaters. Finally, The Weinstein Co’s long drought hit-wise should ease modestly thanks to this reimagined horror pic from its Dimension Films. (What a relief to distributor MGM.) Sony’s low-cost coming of age laugher Superbad from mogul Judd Apatow’s comedy wheel expands into 3,002 venues (+54%) and should finish in 2nd place; its cume is already $75.1 mil going into its third weekend in release. My analysts expect Rogue Pictures’ extreme sports spoof Balls Of Fury opening in 3,052 runs to occupy 3rd despite some of the unfunniest ads I’ve ever seen. Universal’s The Bourne Ultimatum and New Line’s Rush Hour 3 should place 4th and 5th respectively.
Reminder: DHD will be posting box office this holiday weekend but little else.