Sony/Screen Gems’ critic-proof horror flick The Messengers opened as the No. 1 movie this weekend, beating out big Universal chick flick Because I Said So, starring Diane Keaton and Mandy Moore. Box office gurus calling it ‘The Moviebowl” were at first unsure which pic would be bigger this Superbowl weekend. (Because has older females who may avoid the Bowl, whereas Messengers‘ suspense formula has won past Bowl weekends.) But this wound up the 7th consecutive year that Sony has released the #1 film during Superbowl weekend. Exit surveys showed the sam raimi-produced film drew slightly more females (53%) than male (47%) while 53% of the opening wkd audience was under 21. See below for all the numbers…

Horror Flick Wins Moviebowl Wkd: #1 ‘The Messengers’ Beats Diane & Mandy