*Since CAA’s IMG-acquired sports agents Tom Condon and Ken Kremer rep Peyton Manning, the Indianapolis Colts quarterback who’s headed to Miami to play the Chicago Bears. caalogo-thumb.jpgIt was the largest comeback in AFC and NFC championship game history. In terms of endorsement moolah, most of his current deals — including DirecTV, Reebock, Gatorade, MasterCard, Sprint and Sony — pre-date his agents’ April arrival at CAA. So those commissions go to IMG, I’m told. Even though his inability to win “the big games” has haunted his career — he’s been compared to tennis’ Anna Kournikova — his likeability quotient has made him a darling on Madison Avenue. That’s why Manning ranked No. 1 as the most marketable player in today’s NFL, according to a recent survey of 56 sports marketing and media execs conducted by Sports Business Daily. Since the major diss on Peyton is his choker label and lack of a Super Bowl title, if he wins on February 4th, his marketability goes sky-high. Unless he’s over-exposed by then.