Just thought I’d point out that Rogers & Cowan is having a helluva summer in terms of celeb crises. The PR agency represents not only Mel Gibson but also Tom Cruise. (Well, the good news for Gibson is that Cruise’s bad news gets Mel off media minds.) No wonder Tom’s latest flack Paul Bloch called around town yesterday asking the power players about Viacom vs Cruise, “Whaddaya think?” The overwhelming response was a thumbs-up for Tom’s career. “He looks like a victim,” one studio mogul told Bloch. Only in Hollywood PR-think is that a good thing.

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